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Cary Company Offers 'Next View' Of E-Commerce

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CARY — Software technology developed in Cary will allow people to shop on the Internet like they have never shopped before.

NxViewoffers the next view of e-commerce on the Web. On the company's Web site, a person can look at specific products in great detail. On a Dubey watch, for example, its unique glass back and tiny gears are visible.

Myles Owens came fromCompaq Computersto run NxView.

"You're no longer observing the Web, you're participating with the Web in evaluating these things," Owens says. "We can take you to this next level of interactivity."

The company has already signed up some heavy hitters, including Motorola.

NxView is growing quickly and hopes to be a real powerhouse in 3-D solutions for e-commerce.

"We've established global partnerships in various countries all over the world to help us, so we can create, literally 24 hours a day, volumes of content," Owens says.

Future projects may include a spectacular virtual mall that takes users to e-commerce sites by using software from Virtus.

Virtus Corporation has served as an incubator for other companies, includingRed Storm Entertainmentand Timeline Studios.

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Tom Lawrence, Reporter
Joe Frieda, Photographer
Kamal Wallace, Web Editor

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