Local News

Durham Company Drives Communities Online

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DURHAM — Auto racing is the fastest growing sport in the country. Now racing fans can be an interactive part of the online racing community with help from Durham basedKOZ.com.

On theThat's Racin'site, fans freely build their own Web sites dedicated to their favorite drivers and the sport.

The KOZ staff created its community publishing system to allow this kind of community to develop.

KOZ sells the service to newspapers and organizations which face competition from national Internet services.

"What KOZ is trying to do is help the local media companies extend their brand onto the Internet, and to get closer to their audience than they've ever gotten in the past," says KOZ CEO Michael Moran.

Schools, families, sports teams -- virtually any group -- can build an interest-based community online.

"We're providing the home page, but we're also providing a newsletter and it's group oriented, with a member roster of that group," Moran said. "We're not focused on creating virtual communities; we're focused on taking real communities and putting them online."

As more media companies adopt community publishing, KOZ hopes to make going online more interesting.

The company says its Internet publishing product offers many features that can be easily customized by average Internet users.

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Tom Lawrence, Reporter
Joe Frieda, Photographer
Jason Darwin, Web Editor

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