In Fayetteville, where Earnhardt used to race as a rookie in the 1970s, his #3 flags are flying high and roadside goodbye messages are posted in front of fans' homes.
Johnny Schantz is expressing his sadness with a huge sign in front of his body shop. People are stopping by to sign it.
"He's my hero, and when heroes die, a part of you dies with them," Schantz said.
The Fayetteville Observer newspaper published a commemorative section in Tuesday's paper, and WKML-FM is playing a song about Earnhardt's death.
"It's just a way to say, 'Thank you, Dale, for all the wonderful memories,'" said WKML's Don Chase.