Mayors Charles Meeker of Raleigh, Bill Bell of Durham and Glen Lang of Cary are joined other elected officials and business leaders to unveil the "One Team, One Dream" campaign Friday afternoon at Raleigh's Entertainment and Sports Arena.
Posters with the theme will be displayed across the Triangle.
The mayors showed their support for the team, which will play in the Stanley Cup finals. Cary mayor Glen Lang said it is like a family-type atmosphere between the town and the Canes players.
"You go out and you watch Glen Wesley cut his grass. It's one of the favorite things to do in Cary. Glen cuts his own grass," Lang said.
The mayors also encouraged Triangle residents and business to celebrate the impact of the Stanley Cup finals on the Triangle.
Raleigh's mayor is fired up about the Stanley Cup finals, but he is also firing back at what he and many Hurricanes fans feel is a lack of respect for the team.
Meeker has written a letter to ESPN to protest the network's continual reference to the Hurricanes as "The Whale." That is a reference to the Hartford Whalers, who moved to North Carolina in 1997 and changed their name.
Meeker's letter invites ESPN to open a studio in the ResearchTriangle area and asked on-air personality Chris Berman to visit thecity and wear a Hurricanes jersey.
John Saunders, who hosts pregame and in-game hockey coverage onESPN, says the Hurricanes deserve to be represented as such.
However, he says Carolina doesn't have the firepower to keep upwith their opponent in the Stanley Cup finals, whether it'sColorado or Detroit.
On Thursday, June was proclaimed as Carolina Hurricanes month in Raleigh and Cary.