and its subsidiary
both won top awards in the annual CRM Market Awards as selected by CRM magazine.
SAS was picked as the winner in customer relationship management (CRM) analytics for the fourth consecutive year.
DataFlux was the top choice in the data quality category for the second straight year.
One winner, four "leaders" and a "company to watch" are selected in eight categories by CRM. Criteria include revenue, revenue growth, market share, customer satisfaction, depth of functionality and company direction.
DataFlux helps organizations analyze, improve and control the quality of information across enterprise networks.
"Data quality remains the key to unlocking the value in CRM and customer data integration implementations by improving the quality of customer data which provides the framework for a deeper understanding of customer behavior," said Tony Fisher, chief executive officer at DataFlux. "This award is a testament to DataFlux's deep history of providing our customers with the solutions necessary to dramatically improve data quality and data integration for customer data-related initiatives."
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