Apartments.com Switches To Accipiter
Posted September 22, 2006 5:18 a.m. EDT
RALEIGH, N.C. — Apartments.com, a national online apartment rental listing service, has switched to Raleigh-based
for online ad management services.
Apartments.com used an Accipiter competitor but recently transitioned to Accipiter's AdManager solution.
"Projecting inventory forecasts in a real-time environment and making changes to our ad campaigns on the fly are critical needs of Apartments.com and our advertisers," said Maria Richer, Apartments.com's product manager for media sales and corporate products. "Accipiter has helped us capitalize on a more effective use of our existing inventory, allowing us to anticipate even greater revenue gains as we continue to grow our marketplace."