Lagging Lottery Sales To Get Boost With Pick-3 Game
Posted September 20, 2006 8:17 a.m. EDT
RALEIGH, N.C. — The first six months have been successful for the North Carolina Education Lottery, but sales need to pick up to reach a $1.2 billion profit goal for the first year, according to lottery director Tom Shaheen.
"To hit that $1.5 billion, $1.2 billion, everything's going to have to fall into place," Sheehan said. Lottery leaders hope sales will pick up when a daily pick-three game debuts Oct. 6.
Reaching the goal would necessitate the lottery selling an average of about $100 million a month -- or twice as many tickets in the next six months as it did in the first six months. As of Sept. 18, lottery sales for the state's scratch-off and Powerball games were at about $428 million.
In July and August, sales averaged just under $80 million each month. Lottery leaders say summer months are typically slower months for sales.
"The lottery will be totally out there in the public, starting October, November and December," Shaheen said. "You'll know we're here in North Carolina."
The state lottery began on March 30 with the sale of scratch-off tickets. The multistate Powerball game began in North Carolina on May 31.
Drawings for the daily pick-three games will be held at 11 p.m. each night on WRAL.