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PC Wars: Lenovo Hires Two Former Dell Executives To Lead Asian Operations

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RALEIGH, N.C. — Lenovo

, the world's third biggest computer manufacturer, and

Dell

, the top PC builder, are not only competing for PC sales in Asia's growing markets but also for executives.

William Amelio, chief executive officer at Lenovo, reached into the management group of his former employer to hire two executives to lead the computer manufacturer's Asia Pacific operations on Thursday.

Amelio, who led Dell's fast-growing Asian operation before taking over as CEO of Raleigh-based Lenovo last December, landed one Dell exec as president for the Asia Pacific region and another as president for Lenovo Japan.

David Miller takes over the Asia Pacific post. He was Dell's president for China operations. Miller will report directly to Amelio and be based in Singapore.

"I am delighted to welcome David to Lenovo," Amelio said in a statement. "He is a passionate, results-driven leader who brings to our organization a wealth of Asia Pacific experience in sales, operations, marketing and channel strategy. He is exceptionally well-suited to roll out a new phase of growth for Lenovo in the Asia Pacific region which is, of course, a key focus for the expansion of our dual business model."

Miller had worked with Dell since 2000 but held the Chinese position for less than a year, according to Dell.

China is a major battleground between Lenovo and Dell. Lenovo is the top PC seller there, but Dell has waged an aggressive campaign to win a growing share of the market.

Sotaro Amano, meanwhile, will lead Lenovo's Japan operations. His most recent position at Dell was as corporate director for Japan Home & Business sales. He will be based in Tokyo.

Dell promoted Liu Junling and Amit Midha from its management ranks to become co-presidents for China.

Dell's largest manufacturing facility is located in Winston-Salem.

Lenovo is building a new global headquarters in Morrisville.

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