RALEIGH, N.C. — Cars.com, which is partnered with more than 200 daily newspapers, has signed a multi-year agreement to utilize ad management services from Raleigh-based
Accipiter
.
Cars.com is part of Classified Ventures, LLC, which is owned by media companies Belo, Gannett, The McClatchy Company, Tribune Company and The Washington Post Company.
Cars.com will utilize AdManager Hosted services from Accipiter to handle millions of online ads. Cars.com had previously used an Accipiter competitor. The site wanted a solution that would allow it to target ad campaigns at a highly granular level.
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