Fisher, which is based in Seattle, already utilized AdManager Hosted services for delivery of its clients' advertisements.
Trafficking services assist firms in implementing and tracking advertising campaigns.
"We knew we wanted to outsource ad trafficking, and felt that Accipiter with its knowledge of our product, made the most sense. This decision allows us to streamline all ad operations processes through one company with whom we are already familiar," said Rob Dunlop, vice president of developing media for Fisher Communications. "The migration process has been nearly invisible. We simply began sending trafficking requests to Accipiter and they took over from there."
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