Lenovo Signs On As Carolina Hurricanes' Website Title Sponsor
Posted October 5, 2006 9:22 a.m. EDT
RALEIGH, N.C. — Lenovo
, the world's third largest computer manufacturer, is the new title sponsor for the NHL
The Stanley Cup champions are the latest sports advertisement investment for Lenovo, which is building a new global headquarters in Morrisville. Lenovo was also a major sponsor of the recent Winter Olympics and soccer's World Cup.
The Hurricanes' website contains a wide variety of content ranging from game stories to blogs and interactive features.
The website will feature the Lenovo logo and a link to Lenovo's website. Lenovo will offer discounts and other specials to people who visit the Hurricane site and then click through to Lenovo.