North Carolina Central University
has been competing with other black colleges in the state to see who can donate the most blood.
The American Red Cross has rewarded NCCU a $10,000 grant to expand the program to other historically black colleges and universities nationwide.
African-Americans have not given blood at the rate that they should, according to the American Red Cross.
"There's definitely a particular need in the African-American community with the high level of sickle cell anemia patients. There's definitely a better match with somebody of the same race," said Kirsten Krhum of the American Red Cross.
That is why historically black NCCU is leading the effort to change that.
"We just need to do our fair share, and we thought that one of the ways we could do that is by focusing on young, healthy students," said Dr. Ted Parrish of the NCCU Blood Drive Committee.
NCCU said it will use the grant to develop messages for posters, fliers and television and radio advertisements.