A portion of the proceeds of the sales of All-America T-shirts and license plates will go to the Fort Bragg Community Foundation -- a resource providing emergency relief to active duty military personnel.
"It's a real opportunity to show our pride in Fayetteville, show our pride in the country," says John Meroski of the Fayetteville Convention and Visitors Bureau.
"You may never know what could possibly be happening. With the chance of deployment, there may be issues when families really need help," says Jane Davis, foundation president.
With donations still pouring in across the country for relief efforts in New York City and Washington D.C., Fayetteville leaders want to put the word out that help is needed here, too.
"There are many causes out there that are supporting these types of relief efforts, but at least this money is staying within our community," says Davis.
The All-America merchandise is available at the Fayetteville Chamber of Commerce and the Fayetteville Area Convention and Visitors Bureau.
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