New UNC System branding to better represent all 17 institutions costs $250K
Posted January 24, 2018 12:30 p.m. EST
Updated July 13, 2018 2:06 p.m. EDT
Chapel Hill, N.C. — The University of North Carolina system launched a new logo and communications strategy for the university system and two of its new initiatives: NC Promise and UNC Lab Schools. The UNC General Administration will also be renamed the University of North Carolina System Office to better reflect its role.
The effort cost about $250,000, a figure that paid for multiple logos, a year-long development process and advertising planned now as part of the new branding campaign, university system spokesman Josh Ellis said.
About $200,000 of that went to a company called Ologie, which spearheaded the branding campaign.
“The stuff they did … we don’t have the capabilities to do,” Ellis said. “We don't have a huge creative team (at the system office).”
University system leaders say the new branding campaign will strengthen and unify the system.
“A strong system means our institutions can focus on their core mission: providing North Carolinians the full promise higher education holds,” President Margaret Spellings said. “This is a new look for a new era of higher expectations from our students, taxpayers and nation.”
System institutions include Appalachian State University, East Carolina University, Elizabeth City State University, Fayetteville State University, NC A&T State University, NC Central University, NC State University, UNC-Asheville, UNC-Chapel Hill, UNC-Charlotte, UNC-Greensboro, UNC-Pembroke, UNC-Wilmington, UNC School of the Arts, Western Carolina University, Winston-Salem State University and the NC School of Science and Mathematics.
"The new logo celebrates the storied history of the state and the breadth and depth of the System by drawing on the colors and images of the state flag and using 17 lines to create the state’s silhouette," a UNC spokesperson said in a release.