New Target lower-priced brand now available with most items under $2

Target has announced a new lower-priced owned brand with more than 70 household essentials. Most items are are under $2 and can be found in stores and on their website as of October 14.

Posted 10:04 a.m. Oct 15, 2018 — Updated 11:14 a.m. Oct 15, 2018

Target has announced a new lower-priced owned brand with more than 70 household essentials. Most items are are under $2 and can be found in stores and on their website as of October 14, 2018.

The new Smartly brand includes household essentials such as hand soap, paper plates, household cleaners, sandwich bags and razors and will be available year-round.

Prices rage from $0.59 to $11.99 and the packaging has a "modern design aesthetic," according to their press release.

For example, a 5-pack of twin blade razors is $0.99, a 10 oz. bottle of dish soap is $0.80 and a 10 oz. can of Shave Foam is $0.99.

“Over the past few years, Target has launched more than 20 owned and exclusive brands across our multi-category assortment. The introduction of Smartly is another example of how we are listening to consumers and bringing them solutions to make their lives easier,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Smartly offers incredible value, looks great and most importantly, gets the job done. It broadens our assortment to give guests even more options to find the product that’s right for them, regardless of their budget.”

Target Smartly hand soap (photo courtesy Target)

According to Target, the new brand will offer a "variety of fragrances developed in partnership with master perfumers. For example, liquid hand soaps will be found in fragrances such as Rain Shower and Lavender, and all-purpose cleaners will be available in scents like Ocean and Citrus Grove. Additionally, Smartly’s packaging is both modern and joyful, featuring irreverent expressions that say “smells like well, nothing” on a bar of unscented soap and “no dishes tonight” for disposable plates."

The products will be available in individual sizes and in small multi-packs and is available as of October 14, 2018 in stores and on Target.com.

And remember that shipping is FREE if you have a TargetREDcard plus you save an additional 5% off your purchases every day. If you do not have a REDcard, shipping is free with a purchase of $35 or more.

See the new brand at Target.com HERE.

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