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N.C. State sues car dealer over Wolfpack name

Posted September 13, 2010 10:15 a.m. EDT
Updated September 13, 2010 10:52 a.m. EDT

— North Carolina State University is suing a used car dealership in Raleigh, alleging that the business is infringing on the school's nickname and colors.

In its lawsuit against Wolfpack Auto Sales LLC and owner Fred Lynn, N.C. State is seeking a court order that upholds its trademark of the Wolfpack name and requires the dealership to stop using the name, as well as unspecified damages.

Wolfpack Auto Sales, at 3020 Hillsborough St., is a couple of blocks west of N.C. State's campus. The dealership's advertising incorporates an image of a wolf's face and red coloring, according to the lawsuit.

"The defendants' unauthorized use of the Wolfpack Auto mark is an attempt to trade on the goodwill of N.C. State and its Wolfpack mark and to falsely imply that the defendants are affiliated or associated with or sponsored or endorsed by N.C. State," the suit states.