MyPillow CEO Mike Lindell has been banned from Twitter

Twitter made its decision based on a new policy it enacted after the Capitol insurrection whereby people who repeatedly share election misinformation can be permanently banned.

"The account you referenced has been permanently suspended due to repeated violations of our Civic Integrity Policy," the spokesperson told CNN.

It is not immediately clear which tweets lead to Lindell's ban.

Bed Bath & Beyond stopped selling MyPillow products after Lindell voiced continued support for former President Donald Trump in the wake of the January 6 insurrection and voicing false statements publicly about the validity of the election. Lindell, a major Republican donor, called the attack "very peaceful" and blamed "undercover antifa that dressed as Trump people" for the chaos, according to The New York Times. "Donald Trump will be our president for the next four years," he said earlier this month.

The same Twitter policy caused Rep. Marjorie Taylor Greene to be locked out of her account for 12 hours two weeks ago.

According to that policy, the more violations a person commits, the more severe the ban. Two strikes result in a 12-hour lock, for example, while five or more strikes can result in what the company calls a "permanent suspension."