McCrory blasts French plain-packaging rules
Gov. Pat McCrory has written to the French ambassador to the United States objecting to rules that would strip cigarettes in France of branding.Posted — Updated
The plan would strip tobacco products of their customary logos and trademarks, leaving instead white space and dire warnings about the effects of smoking.
North Carolina is the top tobacco-growing state in the nation, producing 352.2 million pounds of the golden leaf in 2010. The state is also home to tobacco companies Lorillard and R.J. Reynolds.
In his missive to the French Embassy, McCrory questions what would happen should the United States impose similar packaging rules on wine.
"Imagine if the U.S. required plain and standardized packaging for alcohol – the same standard container regardless of the type of alcohol. In France, containers play an important role, as varietals have different bottle shapes. Outstanding French companies would be outraged and would argue that the quality and distinction of their products, as conveyed through their brand packaging, were being stolen – and they would be right," McCrory wrote.