The Art of Communication in Crisis
Sinclair Public Affairs is a North Carolina-based public affairs firm that has “the experience, connections, and know-how to manage image, reputation, and public perception.” The firm handles public affairs, crisis and situation management, and media relations for clients in various industries through branding and messaging strategy, relationship development, and media. The key to all of this is thoughtful and timely communication. Sinclair prides itself on being able to define targeted outcomes that drive solutions for its clients. Implementing strategies that connect people, technology, and messages, Sinclair is able to shift perception, build awareness, influence legislation, and protect brand reputation.
Rapid response - the best way for organizations to deal with a crisis
Whether you lead a Fortune 500 company or a local non-profit, the best way to prepare for a crisis, like the current coronavirus pandemic, is to plan for one ahead of time. If and when a crisis occurs, a rapid response isn't only key, it's critical.
5 ways to protect your organization's reputation in a crisis
While businesses, companies and organizations cannot always anticipate a crisis, they can prepare for one. If your company is facing a crisis -- whether internal or external -- that puts your reputation in jeopardy, here are five ways to actively protect it.
4 communication mistakes to avoid in the midst of a crisis
Swift and accurate communication is one of the key components of mitigating a crisis. When dealing with an already stressful situation any missteps in messaging can exacerbate the issue. For those handling crisis management, avoid these communication mistakes at all costs.