All assets associated with the tag: marketing
Students visited the Lenovo campus in the RTP to learn how to help local minority business owners better monitor marketing trends and increase their profits.
Rick Armstrong, WRAL photojournalist
An international team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Clerdata, formerly Lumen Insights, is a Durham-based data science startup that aims to bring change by ending ineffective marketing strategies.
Through these five high growth start-ups, I experienced the lowest of lows (deep unhappiness) and the highest of highs (gleeful happiness). If I had not experienced the bad, I would not be able to deeply appreciate the good. I could take all these learnings and apply this crystallized intelligence in order to help leaders of high impact companies. After coming out of my ‘dark hole’ of depression last year, it has become clearer to me than ever that helping leaders reach their fullest potential brings me happiness. I have the best job!
Editor’s note: WRAL TechWire’s growing list of regular contributors continues to grow – here’s the latest. In a column he […]
After a recent change in it's marketing strategy, fast food giant McDonald's saw a huge boost from the youngest generation of consumers.
After a recent change in it's marketing strategy, fast food giant McDonald's saw a huge boost from the youngest generation of consumers
On Thursday, marketing service Rakuten sent an email out on behalf of the Lego Group requesting a number of products to be removed from marketing.
The hospital system dropped "Care" from its name and unveiled a new logo Thursday.
Travis Fain, WRAL statehouse reporter
The several companies facing lawsuits are accused of marketing their products to people under the age of 18, according to Hoyt Tessener, an attorney with James Scott Farrin.
North Carolina is the first state in America to file lawsuits against e-cigarette companies.
Kathryn Brown, anchor/reporter, and Rick Armstrong, producer
Swift adopted the new feline, Benjamin Button, after he appeared in her 'ME!' video earlier this year.
Different residential care communities use different pay model to incentivize their marketing and sales staff. Be aware of dynamic pricing, revenue-based incentive packages, and other business practices that can cost you tens of thousands over two years.
Liisa Ogburn
Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found.
Creative agency McKinney, which has a large operation in Durham, will represent Choice Hotels International with a new advertising campaign expected to launch later this year.
By creating engaging content you will develop an ongoing conversation with your customers and develop the coveted fans all brands are looking for. So heard attendees on Wednesday at the opening day of the Internet Summit in Raleigh.
Supermarkets are using sneaky marketing and design tactics to get you to spend more. Here are just a few examples.
Businesses, schools and cities are spending money to stand out in a social media world. Branding comes with a cost and a lot of hidden work.
Mandy Mitchell, WRAL Reporter
A Washington, D.C., hamburger chain and a Raleigh marketing company are apologizing over a tweet that featured an image of a journalist who was killed by the Islamic State group.
A hamburger chain and a marketing company are apologizing over a tweet that featured an image of a journalist who was killed by the Islamic State group.
In this episode, we make a delicious dessert, talk with a local pediatrician about temper tantrums, learn a new dance and more.
The N.C. Hispanic Chamber of Commerce talks about digital marketing and their relationship with Capitol Broadcasting Company.
