All assets associated with the tag: marketing
About one-third of the students in the class are student-athletes, while there are also other influencers and some students interested in the business model.
Ali Ingersoll, WRAL data journalist
New York (CNN) -- Taco Bell has won its fight over the "Taco Tuesday" trademark in all 50 states now that lone holdout -- a restaurant in New Jersey -- has "parted ways" with the term.
By Jordan Valinsky, CNN Business
Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending.
Research suggests thinking about God makes people more likely to trust AI recommendations. So says Duke Professor Keisha Cutright who found a link between religion and greater reliance on AI recommendations
Your new idea may result in a product or feature that every consumer or business needs. But do they need it today? Is the world ready for your idea yet? Because if they’re not, you still wind up launching something brilliant to the sound of crickets. Asking these five questions will help you ensure you don’t get ahead of yourself, and that customers will buy what you’re building.
The platform will enable the agency WPP enable companies to make large volumes of advertising content, such as images or videos, “more tailored and immersive,” the company added
The Oscar Mayer wienermobile rolled through Smithfield Saturday. WRAL spoke with the people behind the wheel of the famous car, who relish the opportunity to drive it.
Joseph Ochoa, WRAL multiplatform producer
The American icon was in Smithfield, putting smiles on attendees of the Skyfest Airshow at Johnston Regional Airport. We spoke with the drivers, or hotdoggers, of the famous car to learn more about what it takes to be a driver and how you can be one
Students visited the Lenovo campus in the RTP to learn how to help local minority business owners better monitor marketing trends and increase their profits.
Rick Armstrong, WRAL photojournalist
An international team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Clerdata, formerly Lumen Insights, is a Durham-based data science startup that aims to bring change by ending ineffective marketing strategies.
Through these five high growth start-ups, I experienced the lowest of lows (deep unhappiness) and the highest of highs (gleeful happiness). If I had not experienced the bad, I would not be able to deeply appreciate the good. I could take all these learnings and apply this crystallized intelligence in order to help leaders of high impact companies. After coming out of my ‘dark hole’ of depression last year, it has become clearer to me than ever that helping leaders reach their fullest potential brings me happiness. I have the best job!
Editor’s note: WRAL TechWire’s growing list of regular contributors continues to grow – here’s the latest. In a column he […]
After a recent change in it's marketing strategy, fast food giant McDonald's saw a huge boost from the youngest generation of consumers.
After a recent change in it's marketing strategy, fast food giant McDonald's saw a huge boost from the youngest generation of consumers
On Thursday, marketing service Rakuten sent an email out on behalf of the Lego Group requesting a number of products to be removed from marketing.
The hospital system dropped "Care" from its name and unveiled a new logo Thursday.
Travis Fain, WRAL statehouse reporter
The several companies facing lawsuits are accused of marketing their products to people under the age of 18, according to Hoyt Tessener, an attorney with James Scott Farrin.
North Carolina is the first state in America to file lawsuits against e-cigarette companies.
Kathryn Brown, anchor/reporter, and Rick Armstrong, producer
Swift adopted the new feline, Benjamin Button, after he appeared in her 'ME!' video earlier this year.
Different residential care communities use different pay model to incentivize their marketing and sales staff. Be aware of dynamic pricing, revenue-based incentive packages, and other business practices that can cost you tens of thousands over two years.
Liisa Ogburn
Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found.
Creative agency McKinney, which has a large operation in Durham, will represent Choice Hotels International with a new advertising campaign expected to launch later this year.
By creating engaging content you will develop an ongoing conversation with your customers and develop the coveted fans all brands are looking for. So heard attendees on Wednesday at the opening day of the Internet Summit in Raleigh.