Police said Terrance Mortise-Koger, 32, of the 700 block of Buena Vista Drive, died of his injuries.
Police were called to the parking lot of Cross Creek Mall on Morganton Road just after 12 p.m. on Thursday. They found Mortise-Koger inside a silver Cadillac Escalade.
Police said the shooting did not appear to be a random incident.
A suspect hasn't been identified in the shooting.
Anyone with information is asked to contact Detective C. Crews at 910-751-1046 or Crime Stoppers at 910-483-TIPS (8477) or http://fay-nccrimestoppers.org.
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