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Go Ask Mom

Go Ask Mom

Made by Mom Gift Guide: Durham business offers line of reversible clothing, custom creations

Posted November 29, 2020 8:35 p.m. EST

Courtesy: CheReversible

— Thanks to a junior high school home economics teacher, Cheresa Denae has been sewing since she was a child. And on a busy day a few years, she came up with an idea that launched a business — a line of reversible dresses, skirts and shirts.

Her business, CheReversible, also offers other accessories, including face masks, and custom orders. Cheresa lives in Durham and is the mom of a 20-year-old son, who is a college junior and a big help with her business. CheReversible is featured in this year's Go Ask Mom Made by Mom Gift Guide. Keep reading for more information about this local business. And stay tuned for more gift guide features.

Go Ask Mom: How did CheReversible get its start?

Cheresa Denae: In 2017, I found myself in a predicament that so many women experience. I was attending two events in one day, and I needed to change from meeting attire to baby shower attire in two minutes. I did not want to pack a bag and struggle in a confining bathroom stall changing clothes to leave one event and attend the next. I've done it wayyyyyyy too many times!

In that moment, I had an idea. As a sewist, I decided I would design a reversible dress that very night. The next morning, I wrapped my reversible dress around me and threw an extra pair of shoes in the car. After the meeting, I made my way to the bathroom, reversed my dress, exchanged my shoes in the car and made it to the baby shower EARLY! I received so many compliments on both sides of my reversible dress at the meeting and baby shower that I vowed to share my life-changing product with the world!

Cheresa Denae of CheReversible with her son

GAM: What all do you offer?

CD: My brand is to offer a reversible clothing line. This includes dresses, skirts and accessories. I do offer my clients custom creations, alternations, upholstery services and stylist consultations.

Face covering by CheReversible

GAM: You're offering masks now. How has the pandemic reshaped your business?

CD: The pandemic has caused me to limit my pop-up shops and philanthropic events where I offer my styles to be included in fundraising fashion shows for great causes. I also have limited my physical interaction with clients and only ship or have curbside pick-up or deliveries. I miss the social interaction with all of my existing clients and wish I could get to know my new clients, but the pandemic limits those interactions. So now I am offering virtual events as an effort to connect.

Face mask and hair wrap by CheReversible

GAM: What do you love about what you do?

CD: I love seeing the smiles and excitement my clients share when receiving their product, especially if it is for a special events. I also love that my son plays a huge role in my business. Before the pandemic, he helped with marketing, social media, photography, logistics and worked all of my events with me. During the pandemic, he really stepped up and helped me meet the demands by managing all of the shipping and handling, deliveries and making sure we ate! It was really hectic for a couple of months. I would not have been able to manage it without him.

GAM: What are your hopes for the future of your business?

CD: My biggest hope is that one day I will see my creations in a boutique along with a celebrity wearing something I designed and made myself.