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Raleigh mom to lead major children's products group

Brenda Berg, CEO of Scandinavian Child, was chosen this week to lead the Juvenile Products Manufacturers Association.

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Sarah Lindenfeld Hall
Brenda Berg, CEO of Scandinavian Child, was elected this week to serve as chairman of the Juvenile Products Manufacturers Association. The association is the leading national trade group for juvenile products, representing 95 percent of the companies that deal in items for pre-baby to preschool.

Brenda started the Raleigh company in 2003 after a visit to her husband's homeland of Sweden. There, she fell in love with the design and functionality of Scandinavian products for kids, according to the company's website. Brenda was pregnant with her first child at the time. She started the company to introduce the products in the United States. It is now the exclusive North American distributor for several lines, including Svan, Anka, Cariboo, lillebaby, Micralite and Beaba.

You might know of the Juvenile Products Manufacturers Association best for the stamp of approval it gives to children's products. The association has developed standards for juvenile products and has certified more than 2,000 in 20 categories, according to the group.

Brenda, the mother of two, takes the helm this week at the same meeting where the U.S. Consumer Product Safety Commission raised safety concerns about baby slings.

"For nearly 50 years JPMA has been the voice of the juvenile products industry, its primary advocate, and its most indispensable resource," she said in an association press release. "JPMA and its members continue to serve as leaders in product safety and I am excited to be part of this industry as we continue to rise to this challenge in the coming year."

You can read more about it on Brenda's blog.
And thanks to Krista Cathey, owner of GreenPea Baby in Apex, for the tip!

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