Lady Gaga and Oreo team up to 'spread musical messages of kindness' with limited-edition cookies
Posted December 2, 2020 10:30 a.m. EST
Updated January 28, 2021 4:05 p.m. EST
CNN — Lady Gaga has a sweet treat in store for her little (cookie) monsters.
The pop star partnered with Oreo to release a line of cookies inspired by her feel-good dance album "Chromatica."
Taking design cues from the 16-track album, the vanilla-flavored cookies are bright pink with green crème filling and feature various embossments inspired by the album.
The limited-edition cookies are now available in stores nationwide and Oreo celebrated with a scavenger hunt on Twitter, posting clues from its official account every hour.
"We have 6 clues to hiding spots across the Twitterverse. You have 24 hours to find them. First clue will be dropped in one hour," the company wrote Thursday as part of a long twitter thread. "Clue 1: Forget postage stamps. In the world of Chromatica, this mother gets her own OREO cookie for ruling with kindness."
In an effort to "spread musical messages of kindness throughout the country," the pair has announced "Sing It With Oreo," a campaign that encourages fans to send musical messages to loved ones for the chance to win an assortment of Lady Gaga swag and experiences -- including concert tickets and a meet and greet (pending Covid-19 restrictions).
Fans can create these messages, dubbed "Oreograms," by recording a personal message on the "Sing It With Oreo" website. The message is instantly transformed into a song that can be shared with friends and family on social media.
"Whether it's to show support, share affirmations, well wishes or congratulatory messages, Lady Gaga OREOgrams are designed to inspire kindness," Oreo said.
The first Oreo cookie was created in New York in 1912. The company now produces 40 billion cookies a year.