It's confirmed: Publix NOT doubling coupons in NC stores

As I posted yesterday, Publix is NOT going to be doubling coupons in the new Charlotte stores. They were doubling coupons in the new South Carolina stores just outside of Charlotte but they have stopped that as well.  I heard back from the Communications Manager with Publix corporate today and they will NOT be doubling coupons in any of the new NC stores including the Cary and Raleigh stores opening in late 2014 and 2015.

They posted this on their Facebook page:

"Publix originally rolled out double coupons in our Atlanta Division stores as a competitive response to other supermarkets in the area. After much research and consideration done while preparing to launch our new Charlotte Division, we found that we can pass along greater savings to more customers through other promotional offerings and pricing strategies. Only two stores in South Carolina (#1412 and #1419) that have been participating in double coupons will be switching over to our new promotional offerings. In addition to experiencing our clean stores, friendly service, quality products, and extensive selection, customers will be offered great deals including expanded BOGOs, lower everyday pricing, and exciting promotions."

It remains to be seen if their new pricing strategy will be able to compete with the excellent deals couponers can find when coupons are doubled.

How do you all feel about their decision to not double coupons? Are you still looking forward to the new Cary and Raleigh Publix stores?