How costly is NC's US Senate campaign?
U.S. Senate candidates and their allies have spent at least $111 million on this year's campaign, which would add up to roughly $16 per registered voter.Posted — Updated
That $111 million is a floor, not a ceiling. The candidates have yet to report some of their spending, and some spending by outside nonprofit groups falls outside of reporting requirements. So, the total spending on the race is almost certainly millions of dollars more than what the CRP can document.
So, what does that $111 million in spending mean?
Given $111 million in spending and 6.6 million registered voters in North Carolina, the cost per vote winds up around $16.76 per registered voter. Now, all 6.6 million registered voters won't show up to the polls, so the cost per vote cast will likely be double that figure.
As the ISS observed, North Carolina's $111 million U.S. Senate campaign is the costliest in the nation but maybe not the most costly per voter.
Alaska, a state with a relatively small population where it is costly to campaign, has the most eye-popping per-voter figure: $112.76. Much like the state itself, that number is something of an outlier.
New Hampshire is next on the list, with candidates and their allies spending roughly $57.80 per registered Granite State voter. That's likely because much of the state falls into the expensive Boston media market.
In fact, among these 12 hotly-contested Senate races, North Carolina ranks ninth in terms of per-person spending.
U.S. Senate campaign spending
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