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Home of the 2022 World Cup Prepares for Its Turn in the Spotlight

DOHA, Qatar — The roads here can be impervious to GPS navigation. Drive around the city, and the green line on the screen will start interlacing into useless shapes. The robot voice will begin to contradict itself.

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DOHA, Qatar — The roads here can be impervious to GPS navigation. Drive around the city, and the green line on the screen will start interlacing into useless shapes. The robot voice will begin to contradict itself.

Qatar has been this way, to an extent, for more than two decades, since a gas boom transformed the nation’s fortunes. It has grown denser, taller and ever more unrecognizable (to humans and machines) from one day to the next. But in the past few years that process has accelerated to a dizzying speed as the country prepares to host soccer’s next World Cup.

Now that this summer’s tournament in Russia has ended, it is fully Qatar’s turn. For the next four years, this country will command the complete attention of the global soccer community. And in 2022, this country of 2.6 million people will open its doors to an expected 1.5 million international visitors.

So questions have spilled out: How much more will the country transform? How far will Qatari society bend to accommodate guests with certain expectations of the way a World Cup looks and feels? How deeply will the country address the problems — most significantly those dealing with human rights — that have wracked the project with external criticism and doubt from the moment Qatar won the hosting rights eight years ago?

Some of the questions have been addressed. Some have not. Some may never be.

All the while, Qatar keeps growing. Skyscrapers, shopping malls and gleaming stadiums rise. Roads and new public transportation lines appear. Hundreds of thousands of imported laborers settle in. Trees and grass sprout — in the desert.

“Two years ago, this was a desert,” said Yasser al-Mulla, pointing to a vast expanse of grass and trees during a visit in May, “and I had to use a four-wheel drive to get to the office.”

These days Mulla drives his Jaguar F-Type to work, where his role in the World Cup preparations has involved watching grass grow. Mulla manages the nursery that has been producing the turf and trees that will decorate stadiums, training sites and public plazas four years from now. His team cultivates fields of grass on this desert land, carves it into sheets, rolls them up like rugs, and sends them out to beautify otherwise barren areas. The group has also gathered 10,000 trees from around the country and abroad, nurturing them in shaded tents.

Plants do not grow easily in Doha, which gets a little over 7.5 centimeters of rainfall per year. But the World Cup requires greenery.

On the other side of the city, another group has been experimenting with 12 species of grass to concoct the perfect turf for the tournament’s playing surfaces. They mix variables — light, soil, water and so on — and roll soccer balls on trial patches, among other tests, to evaluate the results.

The organizers have promised FIFA that the stadiums will be about 22 degrees Celcius during games, although they are capable of cooling to about 17. FIFA moved the tournament to a November start, when the outdoor temperature here can still reach 29 or more, to escape the searing heat during the World Cup’s traditional summer window.

Almost 2 million foreign workers are in the country, and their lives have been the subject of intense scrutiny since Qatar won hosting rights in 2010. They are everywhere, including Al Wakrah stadium, where 600 vehicles were circulating the grounds on a recent afternoon and where 4,000 migrant laborers rotated in and out in shifts under a punishing sun.

Disturbing, sometimes shocking, stories of the country’s labor landscape continue to emerge: In an annual audit released in February, for example, Impactt, the organizers’ external compliance monitor, found some people working more than 72 hours per week at certain companies, and workers for one contractor who had toiled for more than 124 consecutive days.

Yet some of Qatar’s longest-running critics have changed their tone, if only slightly.

In November, for instance, the International Labor Organization, an agency of the United Nations, dropped a formal complaint it had made in 2014 about the Qatari government’s failure to protect the rights of migrant workers. Qatar, at the same time, agreed to enter a technical cooperation agreement with the agency to further reform its labor landscape.

In April, the labor organization opened a sparsely furnished office in the West Bay neighborhood of Doha, staffing it initially with only four employees. The team will grow to about 15 by September.

Such moves have, for some, inspired cautious optimism. The agency outlines a three-year project to address certain core issues: establishing a permanent minimum wage; eliminating the system of exit visas that makes it difficult for workers to leave the country without their employer’s permission; and creating a free labor market, where workers are not tied to one company. The partnership also includes training for judges, labor prosecutors, police officers and inspectors.

“We’re at the beginning of our journey,” said Houtan Homayounpour, who runs the office, adding that his team’s presence alone was worthy of optimism. “We’re here. You can’t say that about many countries.”

The Supreme Committee for Delivery & Legacy, which is responsible for overseeing the World Cup’s $200 billion infrastructure project, operates inside a gleaming silver tower vaguely resembling a tornado. In an interview from his office, Nasser al-Khater, the assistant secretary-general for the committee, said the group was “very satisfied” with the progress of the work and confident it would be done by its projected deadline two years before the tournament.

He acknowledged that serious labor problems remained, but he added that Qatar was “light-years” ahead of where it was five years ago and “way ahead of its neighbors.”

He said an air and sea boycott, initiated last year by Saudi Arabia and the United Arab Emirates over political differences, had sent the committee scrambling for other construction material supply chains, namely in India, China and Turkey. But he and other Qatar 2022 officials have spun the experience as positive, as it opened the committee’s eyes to what he labeled “new realms of possibility.”

Among Qatar’s 2.6 million people, about 300,000 are Qatari citizens. Adding another 1 million foreigners to the mix, in the form of soccer fans, has been difficult to fathom for some who have spent their lives in this country.

“We are a minority in our country,” Khater said of Qataris, “so we have experience dealing with that. And we do understand that there are going to be people who are not used to our culture, that wouldn’t have been here long enough to understand the norms of what’s appropriate and what’s not appropriate. And it’s our job to make sure we educate people about our culture as much as possible. And it is also our duty and responsibility to make sure people here are as hospitable as possible.”

Moscow, a city more than 900 years old, hosted the World Cup final on July 15. Lusail, the city that will host the World Cup final in four years, does not really exist yet. A 30-minute drive from central Doha, it remains a patchwork of mostly empty towers.

Supply right now is far outstripping demand. But Qatar needed to grow for the World Cup. FIFA mandates that tournament hosts have 125,000 hotel rooms available. At the time of its bid, Qatar had 30,000. It is building hotels, and it will also use cruise ships and desert campsites to supplement the demand for beds.

Experts say the World Cup is a central component of a plan not only to develop the country physically but also to increase its name recognition on the global stage.

After eight years of waiting, the World Cup spotlight, the microscope, will be Qatar’s alone, with all that entails.