Find out why your Sunday paper may have been missing the P&G coupon insert

If your Sunday newspaper or mailbox was missing the May 2019 Procter & Gamble coupon insert, you are not alone. Read on to find out a possible reason why you didn't get the monthly booklet of coupons you were expecting.

Posted 11:03 a.m. Apr 30, 2019 — Updated 8:36 p.m. Apr 30, 2019

Apparently, the coupon inserts were pulled by Procter & Gamble from select regions across the country due to coupon fraud issues.

An article from CouponsInTheNews.com quotes P&G spokesperson Victoria Schooler who shared, “some of our brandSAVERS will be delivered via direct mail rather than through local newspapers. This enables us to have more targeted distribution, and will hopefully also prevent some of the brandSAVER diversion that we’ve seen in the past.”

By diversion, she means that some past inserts have not been delivered to newspaper and direct mail customers as expected. Instead, they ended up being sold online through coupon insert sellers.

Since 2016, P&G has removed inserts from a number of major markets including Los Angeles, Phoenix and Atlanta. This latest move by P&G has many Raleigh area couponers wondering how they can get the monthly P&G coupons they rely on to help make products like diapers and toothpaste more affordable.

Sara Glines, Publisher of the News & Observer, responded to our request for information about the possibility that some areas did not receive P&G inserts in their Sunday N&O. She indicated that they "looked at the insert records and it looks the same as always." She also shared that they were sent the same number of P&G inserts they usually receive and that they have had no customer service complaints about the missing insert. That could also have something to do with readers not realizing they should have received the insert so they did not know one was missing.

Couponers here in the Triangle expressed their frustration Monday on the Smart Shopper Facebook page. Shoppers from Cary, Roanoke Rapids, Garner and more shared that their P&G insert was not in the weekend paper. Pat H. wrote, "I was disappointed that they pulled their insert; also disappointed that there weren't very many coupons in the other two inserts. I am really missing getting coupons for things that I buy."

Couponers can still print out P&G coupons from their website, but unfortunately, most of these coupons are only valid for one day and are not the same high value coupons found in many of the newspaper inserts.

In the end, without those P&G coupons, many of the Procter & Gamble products may simply be more expensive than shoppers are willing to pay and they will likely seek other alternatives including store brand and other brands that offer coupons.

Was your Sunday paper missing the P&G insert? If so, did you get the insert in your direct mail, instead? Are you less likely to buy P&G products without coupons? Share your thoughts in the Comments section.

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