Facebook’s Problem — and Ours
There is so much news these days that it’s hard to distinguish one big story from another. But for me the most consequential story of late was that a self-driving car operated by Uber — with an emergency backup driver behind the wheel — struck and tragically killed a woman on a street in Tempe, Arizona.
Posted — UpdatedThere is so much news these days that it’s hard to distinguish one big story from another. But for me the most consequential story of late was that a self-driving car operated by Uber — with an emergency backup driver behind the wheel — struck and tragically killed a woman on a street in Tempe, Arizona.
We became our own filmmakers and reporters; we launched political and social revolutions from our living rooms; we connected with long-lost family and friends; we found the answers to old and new questions with one click; we searched for everything from spouses to news to directions to kindred spirits with our phones; we exposed dictators and branded ourselves. With one touch, we could suddenly call a taxi, direct a taxi, rate a taxi and pay a taxi — or rent an igloo, rate an igloo and pay for an igloo in Alaska.
And then, just as suddenly, we found ourselves in the second inning. The cool self-driving car killed a pedestrian; the cool Facebook platform enabled Russian troll farms to divide us and inject fake news into our public life; the uncool totalitarian government learned how to use the same facial recognition tools that can ease your way through passport control to single you out in a crowd for arrest.
And Mark Zuckerberg, who promised to connect us all — and that it would all be good — found himself on the cover of Wired magazine, with his face cut, bruised and bandaged, as if he’d been hit by a fastball. He wasn’t alone. In inning two, we started to feel beat up by the same platforms and technologies that had enriched, empowered and connected our lives.
Silicon Valley, we have a problem.
What to do? For problems like this, I like to consult my teacher and friend Dov Seidman, CEO of LRN, which helps companies and leaders build ethical cultures, and the author of the book, “How: Why How We Do Anything Means Everything.”
Equally important, Seidman added, these “unprecedented and valuable tools of connection” are being used with accuracy and potency “to assault the foundations of what makes our democracies vibrant, capitalism dynamic and our societies healthy — namely, truth and trust.”
Values are more vital now than ever, Seidman insisted. “Because sustainable values are what anchor us in a storm, and because values propel and guide us when our lives are profoundly disrupted. They help us make the hard decisions.” Hard decisions abound, because everything is now connected. “The world is fused. So there no place anymore to stand to the side and claim neutrality — to say, ‘I am just a businessperson’ or ‘I am just running a platform.'”
No way.
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