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Raleigh-based online boutique opens its first brick-and-mortar shop today

Caroline King and Morgan Genty met freshman year at N.C. State. Today their online boutique opens its first brick-and-mortar shop.

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Caroline (left) & Morgan
It's concepts like Vestique that make Raleigh such a wonderful place to live.

The entrepreneurial spirit is on high and business is brimming to the point of expansion.

Caroline King and Morgan Genty met freshman year at N.C. State and have been friends ever since. Sharing a love for fashion, the pair decided to open an online boutique exactly one year ago tomorrow.

Business was great but they had one problem: their customers desperately wanted a place to try everything on. The initial solution: Morgan's house. Several months of this operation led to a hectic household and a less-than-thrilled husband. Can't say I blame him.

“Our local shoppers have pushed for us to open a store for quite some time now,” said Genty. “We are growing quickly and really just needed more space so we decided to open a retail location with enough room to continue expanding our online business.”

“We’re excited to put faces with names and finally meet some of our loyal online customers,” said King.

The boutique, much like the pair’s website, will carry a wide variety of designs from all over the country at prices that won’t break the bank. Vestique offers trendy dresses, tops, skirts, accessories, shoes and handbags, all for under $100.

The space, formerly occupied by Gateway Yoga, was beautifully transformed by talented local interior designer Julie Livingston.

Vestique is located at 1818 Oberlin Road, Suite 103. Store hours are Monday-Friday 11 a.m.-7 p.m., Saturday 10 a.m.-4 p.m. and Sunday 1 p.m.-5 p.m.

Opening day festivities will include a ribbon cutting ceremony and refreshments for shoppers.

Congratulations Morgan and Caroline and best of luck!


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