Fairway Outdoor Advertising wanted to move some billboards and upgrade some to transmit digital messages and sought approval from the City Council and the county Board of Commissioners.
Fairway officials had pledged that they would post one public service announcement for every six other messages on digital billboards, if Durham allowed the new signs.
A survey by the Durham Convention & Visitors Bureau found that most residents supported Durham's current billboard ordinance, which doesn't include digital billboards.
Council members unanimously voted Monday against changing the ordinance.
Copyright 2022 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.