Durham renames downtown civic center
Posted February 17, 2009 12:12 p.m. EST
Updated February 17, 2009 12:38 p.m. EST
Durham, N.C. — City and county officials on Tuesday renamed the struggling Durham Civic Center with an eye toward attracting more events downtown.
In addition to changing the facility's name to the Durham Convention Center, the city and county, which jointly own the building, are investing more than $3 million for interior upgrades like new ballrooms, carpeting and restrooms.
The name change was recommended by an outside consultant, who said a better description of the facility would make it easier book conventions and other events.
The Greater Durham Chamber of Commerce was the first group to hold an event at the Durham Convention Center. The chamber held its annual meeting there Tuesday afternoon.