THAT, WORK THERE AS WELL. THEY UNVEILED A NEW STRATEGIC INITIATIVE CALLED CAN-DO CAROLINA THEY WANT TO INCREASE AWARENESS OF WHAT THEY CAN OFFER THERE IS A PLACE TO LIVE AND WORK. >> AS THE BRAND ENGENDERS ITSELF INTO THE COMMUNITY AND THE STATE, CUMBERLAND COUNTY AND FAYETTEVILLE'S BRAND WILL BE UPLIFTED. AND THE FOLKS BOTH INTERNALLY AND EXTERNALLY WILL SEE ALL THE GREAT THINGS THE COMMUNITY HAS TO OFFER. >> ABOUT 4000 PEOPLE HELPED TO FORM THIS VISION. THEY BOIL IT DOWN TO BEING A