Cowfish offers new 'taste good, do good' sushi roll
Posted January 17, 2018 8:02 a.m. EST
Updated July 13, 2018 3:19 p.m. EDT
Raleigh, N.C. — The Cowfish Sushi Burger Bar is serving a new sushi roll that helps others.
Proceeds from sales of “The Roll That Love Built” benefit the Ronald McDonald House of Durham and Wake counties -- but it's only available for a limited time.
Cowfish, known for its creative sushi rolls, craft burgers and “Burgushi" -- a fusion of burger and sushi -- wrapped crispy shrimp tempura and kani in seaweed and rice and topped it with raw tuna, hamachi (Japanese amberjack), eel sauce and tobiko (flying fish roe).
The roll will be available through March 31 at Cowfish's North Hills location as well as at locations in Charlotte, Atlanta and Birmingham, Ala.
“We wanted The Roll That Love Built to be extra-special,” said The Cowfish Director of Marketing and Guest Relations Jennifer Brantley. “Our goal was to make this roll stand out on an extensive and diverse menu. We hope all our sushi-loving guests will order TRTLB, as we’ve been calling it, before the end of March – and that they’ll love it so much the first time, they’ll return and order it again. When it’s gone, it’s gone for good.”
For each roll purchased, Cowfish will donate $2 to the Ronald McDonald House to help keep families close while their children endure hospital stays and medical treatments.