Business

Boat sales skyrocket during pandemic, but supply chain issues create backlog

Boat sellers in North Carolina say more people than ever have been wanting to get out on the water since the coronavirus arrived in the state, to the point that they've been struggling to keep up with demand.

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By
Keenan Willard
, WRAL Eastern North Carolina reporter
MOREHEAD CITY, N.C. — North Carolina boat sellers say, more than ever, people are wanting to get out on the water since COVID-19 arrived in the state. It's at the point, they said, that they're struggling to keep up with demand.

The industry is one of the few business sectors in the state to have grown since the pandemic began.

"Boat sales are through the roof right now," recent buyer Steve Jackson said.

For decades, North Carolina families have vacationed in towns like Morehead City along the state’s Crystal Coast, and for more than 30 years, Bill Rixey has been there to sell them boats. But the past 12 months of sales have been unlike anything he’s ever seen.

"Extraordinary, I think, is probably the best word," Rixey said. "If you were to look at any dealership in town, I think the numbers are probably up at least 50%."

Rixey said that, in a normal year, he would have as many as 25 boats on his lot at a time. But these days, customers have been buying them as soon as they come in.

"It’s unbelievable. I mean, the custom manufacturers that we have, that are local to our area, those boats are way out," Rixey said. "[A wait of] two, three years is not uncommon."

The upswing hasn’t been limited to North Carolina.

Raleigh native Blake Stephenson sells yachts in Annapolis, Maryland. Stephenson told WRAL News that a combination of increased demand and supply chain issues from the pandemic have set boat builders back nationwide.

"Everything has been crazy. No manufacturers can keep up," Stephenson said. "They’re backed up so far, it’s a nightmare trying to get any boats for anybody."

Those who bought boats during the pandemic said the spike in sales made sense as families have been spending a lot more time together and they’ve been flocking to socially distanced ways to do it.

"People want to get away," Jackson said. "They just don’t want to be cooped up in their house anymore, and it’s a good way to isolate yourself from other people in general."

Sellers said that, even when the worst of the pandemic is over, they hope the trend continues.

"That family dynamic has changed. I think that our business is going to continue to be strong for quite some time," Rixey said.

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