Amazon Prime Day 2020 tentatively scheduled for October
Posted July 4, 2020 4:08 p.m. EDT
Updated July 5, 2020 5:32 p.m. EDT
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Amazon Prime Day for 2020 has been delayed yet again and it now appears the annual sale will be held in early October.
According to CNBC, Amazon reached out to third-party sellers and indicated that the week of Oct. 5 should be a “placeholder date” for Prime Day promotions and coupons. They also shared that “exact Prime Day dates have not been announced.”
Amazon has not formally shared any details on the postponed event that usually occurs in July every year. In April, Reuters reported that Amazon may be delaying Prime Day to at least August due to coronavirus. The information was contained in internal meeting notes viewed by Reuters. In addition, the report indicated that Amazon may take a $100 million loss because of excess Amazon devices they had in stock for the event.
If Amazon decides to have Amazon Prime Day in October, it will certainly be interesting to see how the deals compare to those usually offered starting Thanksgiving Day through Cyber Monday. Having the biggest retail sales of the year less than eight weeks apart could be risky. It could also give shoppers a big head start on their holiday shopping.
As more information becomes available, we'll be sure to let you know when Prime Day is officially happening and what to expect in terms of deals and discounts. In the meantime, Amazon is back to offering Deals of the Day and Lightning Deals, which they had suspended when the pandemic first started in the U.S.
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