Companies shift marketing towards Generation Z
After a recent change in it's marketing strategy, fast food giant McDonald's saw a huge boost from the youngest generation of consumers
I'm Travis Scott. This my McDonalds order Follow me. McDonald's doing something it hasn't done in decades, unveiling a new meal and merchandise line with Grammy nominated rapper Travis Scott, the first Celebrity Meal edition since Michael Jordan's Mick Jordan in 1992. Scott, whose label is called Cactus Jack, is particularly popular with Gen Z and Younger Millennials on Fans agreed. It was definitely lit, theme company said in a statement. It's been so lit. Some of our restaurants have temporarily sold out of some of the ingredients in the meal. But McDonald's isn't the Onley brand. Leaning into Gen Z Marketing. Duncan recently unveiled its collaboration with Tik TAKS biggest star, Charlie D'Amelio, offering the Charlie Drink on Menus. Chipotle, also launched in APP Group, ordering with a family Ticktock challenge this month called Hashtag Chipotle Sponsor US Juicy burrito Make Taco Bell look weak, looking for five families to give free burritos, too. So why all this focus on Gen. Z while food matters to them a lot, Piper Sandler data show food is continually Jen's is number one wallet priority. McDonald's, Duncan and Chipotle are also in the top five brands of importance for this growing cohort of spenders. Social media marketing is good for business because it drives new digital customer acquisitions, which are all important in this changing consumer environment. I'm Kate Rogers, CNBC Business news.