Raleigh-based ReFiBuy, a new AI-native startup founded by four eCommerce industry veterans, announced its official launch along with the completion of a $1.7 million oversubscribed pre-seed funding round.

In an exclusive interview with WRAL Techwire, ReFiBuy CEO and Co-founder Scot Wingo discusses how ReFiBy will make AI for eCommerce for retailers “easier, better, and more fun.”

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“We will be helping retailers and bigger brands are our customers, " said Wingo. 

 “The AI advancements that have emerged since the release of ChatGPT in 2022 offer unprecedented opportunities to tackle these challenges head-on, significantly enhancing consumer experiences and revitalizing eCommerce growth.” 

The RefiBuy team is led by Wingo, a serial entrepreneur with 27 years of eCommerce experience at AuctionRover, GoTo, Overture and ChannelAdvisor. 

Other team members include: 

• Cameron Bowe, CTO: Veteran technologist with 18 years of eCommerce experience at ChannelAdvisor and Rithum. 

• Derek Conlin, COO: eCommerce expert with 18 years of experience at  ChannelAdvisor, Walmart, and Rithum, specializing in global sales, partnerships,  and corporate development. 

• James Frawley, CAIO: Expert in eCommerce analytics and intelligence, bringing  11 years of experience from ChannelAdvisor and MikMak. 

The $1.7 million pre-seed round was led by G20 Ventures, reaffirming a successful partnership dating back to their early investment in ChannelAdvisor in 2004.

Additional institutional investors participating in the round include Knoll Ventures and  Commerce Ventures. Individual angel investors also backing ReFiBuy feature prominent industry figures such as James Avery (CEO of Kevel), Anthony "Pomp"  Pompliano, Jason Goldberg (eCommerce influencer), Dan Rua (CEO of Admiral),  Robbie Allen, Jonathan Marcus, Will Holt, Derek Wall, and Ben Brooks. 

RefiBuy will be launching a closed, invite-only demo of its early experience capabilities. eCommerce brands, retailers, and partners interested in learning more under NDA can contact them at: https://www.refibuy.ai/contact-us