People use artificial intelligence for all different types of things.
It includes deepfake technology to make people look and sound however they want.
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Companies are faced with scammers using AI to disguise themselves in video interviews, get hired and then infiltrate the company.
Research firm Gartner predicts that by 2028, one in four job candidates across the world will be fake.
Scammers have been doing this for years without AI.
Last year, the Justice Department charged a man in Nashville, Tennessee, on accusations that he helped North Korean scammers get jobs as IT workers using stolen identities. Prosecutors say they were paid hundreds of thousands of dollars – money that was funneled to the North Korean government for its weapons program.”
Authorities believe AI is making it easier and more sophisticated to scam companies. It’s incredibly simple to create fake personas – a completely new version of yourself that looks different, sounds different or more.
ResumeGenius reports 17% of hiring managers surveyed in a recent study said they had encountered candidates using deepfake technology to alter their video interviews.
It begs the question: What can the people who do the hiring do about the AI deepfakes?
WRAL News spoke with Pam Genske, the vice president of human resources at Capitol Broadcasting Company [CBC]. CBC is the parent company of WRAL.
WRAL News asked Genske if she’s having conversations about deepfakes with industry professionals.
“They are coming up more and more frequently,” Genske said. “Some companies … [will] send an email link to people and say, ‘Hey I want you to answer these questions on a video and nobody’s on the other side.’
“That’s happening a lot more frequently, and I’m not a big fan of that because it doesn’t set up a good candidate experience, but it saves companies that are doing volume hiring a lot of time.”
WRAL News asked Genske if she’s heard of companies accidentally employing someone they thought was another person.
“Yes,” Genske said. “Especially companies that hire people who are purely remote.
“If you don’t have some checks and balances inside of things, those things can happen pretty easily. You’ve really got to have processes and procedures in place to keep those things from happening.”
Related: Creating realistic deepfakes is getting easier than ever. Fighting back may take even more AI
One of the reasons someone could hire an AI scammer is because of high-volume hiring, when a company needs to hire a lot of new people, fast.
Genske said it can be one reason why companies spend less time screening candidates, opting for video interviews instead of in-person ones.
Some companies actually use AI software – like Paradox AI or HireVue – to conduct the video interviews.
Deepfakes in the hiring process are just another example of how AI can be both a solution and cause new problems.
Companies are trying to use AI to protect themselves against scammers – but Genske said the technology isn’t there yet. She said it’s not quite reliable enough.