Business

WRAL content now available through iPhone app

Posted January 6, 2009 10:17 a.m. EST
Updated March 9, 2009 5:12 p.m. EDT

— In another first for Capitol Broadcasting, WRAL.com is now accessible through Apple’s iPhone.

WRAL TV, which is based in Raleigh, is the first local TV station in the U.S. to make its content available through an application developed for the iPhone. News Over Wireless, which is part of Capitol’s New Media Group, developed the application.

Although released officially on Jan. 6, the application has already been downloaded more than 800 times since it was first made available two weeks ago.

Capitol continues to be a pioneer in broadcasting, having launched the first commercial high-definition station more than a decade ago. Capitol also is at the forefront of mobile TV application development, Web technology and delivery and digital radio.

The iPhone application is available at no cost.

“Our goal is to have WRAL News available on as many platforms as possible,” said Jimmy Goodmon, vice president and general manager of CBC New Media Group. “The iPhone app is just one more way for us to deliver our award-winning content.”

According to Media Audit, half of adults in the Raleigh metro area already visit WRAL.com each month. The site also averages some 2.8 million unique visitors per month,

The application enables iPhone users to navigate across a menu of selections such as news video, weather forecasts, traffic cameras and weather radar.

News Over Wireless works with TV stations across the country to make their content accessible through wireless devices.