U-verse includes more than 75 high-definition channels as well as digital video-recording capability.
AT&T is positioning the service as an alternative to cable and satellite TV services. The North Carolina General Assembly helped open the way for AT&T to offer the TV service in 2006 when it passed the Video Service Competition Act.
"This is actually a step forward in providing video entertainment,” said Bob Sellman, with AT&T. "That gives us the capability to start integrating features of computing, as well as video."
U-verse is available to people only in the AT&T service area. Packages start at $44 a month.
With the new competition, Time Warner Cable reported it is adding new features, including more high-definition channels. A service that allows you to restart and watch programs from the beginning is also in the works. Plus, a feature that allows you to watch shows you missed, up to 48 hours after the program originally aired.
"You really have to take a look at it and just ultimately decide what you're getting and what you're paying for,” Sellman said.
AT&T is currently taking orders for U-verse. The phone company is also offering a new suite of high-speed Internet services.
- Max 18: Downstream speeds up to 18.0 megabits per second (mbps), upstream speeds up to 1.5 mbps
- Max: Downstream speeds up to 10.0 mbps, upstream speeds up to 1.5 mbps
- Elite: Downstream speeds up to 6.0 mbps, upstream speeds up to 1.0 mbps
- Pro: Downstream speeds up to 3.0 mbps, upstream speeds up to 1.0 mbps
- Express: Downstream speeds up to 1.5 mbps, upstream speeds up to 1.0 mbps
You can sign up online or at AT&T retail stores.