United States Playing Card Company, maker of the Bicycle brand playing cards since 1885, will use Raleigh-based French West Vaughan for media and marketing services.
FWV, which is celebrating its 10th anniversary, will focus on raising awareness of playing cards as something having “broad appeal” to families of all ages.
USPC is the largest manufacturer of playing cards.
“The FWV team impressed us with their passion, creativity, understanding of our business and successful track record of building brand identity,” said Kenny Robinson, vice president global marketing for USPC. “With their full service capabilities, FWV is the best choice to support our business objectives and deliver superior results.”
Other FWV clients include Minute Maid, Ford Motor Company, Wrangler and Pfizer.