UNC Business School Slams 'Fortune' Rankings
Posted February 23, 2007 5:47 p.m. EST
Updated February 23, 2007 7:29 p.m. EST
The magazine appears on its Web site to have conceded the point.
"I write to express our shock at the shoddy, inaccurate, and inappropriate research methods employed in the Ranking of Top 50 Business Schools," Associate Dean Valarie Zeithaml wrote in a letter e-mailed to Fortune Managing Editor Andy Serwer and distributed by the school Friday.
"In every major business publication that ranks MBA programs–Business Week, Forbes, U.S. News & World Report and The Wall Street Journal–The University of North Carolina’s Kenan-Flagler Business School is ranked in the top 20 of all business schools. The Wall Street Journal ranking, based solely on recruiter ratings and the closest to the purported methodology used by QS, places us No. 8 in the nation."
QS is the organization that assembled the list for Fortune.
The list was taken down from the magazine's Web site for a time Friday evening, then reappeared with a link to the UNC school's Web site and a note saying, "Kenan-Flagler Business School, University of North Carolina at Chapel Hill, was incorrectly listed in the 2006 QS recruiter survey and thus does not appear in this year's rankings. The school will be included in next year's survey. We regret the error."
UNC said that it had spoken with QS, a European firm.
"They explained our exclusion by saying that they confused our business school with another North Carolina school (NC State) that is not even ranked by the major ranking publications," UNC told Serwer.
NC State's School of Management was ranked 25th.