Number of Donors Drops in Third Quarter

Posted February 7, 2007 12:21 p.m. EST
Updated February 7, 2007 1:19 p.m. EST

Editor's note: The Philanthropy Journal is a publication of the A.J. Fletcher Foundation.

RALEIGH, N.C. - While the number of people donating to charity in the third quarter of 2006 dropped compared to the previous year, those who gave were giving more, a new study says.

Those results combined to keep giving flat during the quarter, says the Quarterly Index of National Fundraising Performance released by Target Analysis Group.

The number of donors in the third quarter fell 2.4 percent, in part due to a drop in the acquisition of new donors, along with declining rates of retention and reactivation of existing donors.

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