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Business

MoviePass, Rattled by a Rough Year, Tries to Change Its Ways

Khalid Itum, an executive vice president at MoviePass, in New York, Dec. 4, 2018. The ticket service is changing its operating structure, adjusting its subscription offers and asking its customers for forgiveness after months of financial uncertainty. “I don’t believe that today people trust the MoviePass brand,” Itum said. (Karsten Moran/The New York Times)