Image
Business

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

An Amazon Echo Show displays HBO's "Westworld: The Maze," a choose-your-own-adventure-style game for fans of "Westworld," in New York, Nov. 27, 2018. Google Home and Amazon Echo don’t carry paid advertising, so companies are trying more creative ways of using them to reach consumers. (Jeenah Moon/The New York Times)