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Business

The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

Alexis Baker, a nanoinfluencer on Instagram, in Alexandria, Va., Nov. 1, 2018. Nanoinfluencer is a term used by companies to describe people who have as few as 1,000 followers and are willing to advertise products on social media. “My friends were like: ‘Wait a minute — you don’t have tens of thousands of followers. How did you get contacted about this?’” Baker said. (Justin T. Gellerson/The New York Times)