Software that Crunches Numbers Needs Personality, Too

Jesse Read, an illustrator for FreshBooks, in Toronto, Jan. 30, 2018. Read, who loved doodling as a child, now creates animated squirrels and other images for the accounting software company. "If you want to surprise and connect with your customers, and you’re willing to make the investment, illustrations are a powerful medium," he said. (Cole Burston/The New York Times)