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**This image is for use with this specific article only** Sears used to be one of the holiday shopping season's biggest stars. But deep cuts to an already small ad budget puts the once iconic brand in danger of becoming invisible this year.

**This image is for use with this specific article only** Sears used to be one of the holiday shopping season's biggest stars. But deep cuts to an already small ad budget puts the once iconic brand in danger of becoming invisible this year.