Burger inspires Cary restaurant's temporary rebrand
Posted March 31, 2020 9:53 a.m. EDT
Updated March 31, 2020 9:58 a.m. EDT
Cary, N.C. — A Cary restaurant has taken a weekly special and turned it into a new venture amid the coronavirus outbreak.
Postmaster's normal Southern-inspired sit-down menu doesn't really translate well to take-out, which created a problem with Gov. Roy Cooper mandated that all dine-in services cease.
"We don't offer take-out at all, so we had to basically transition our business model from something that we know is tried and true and working and switch it in a matter of 24 hours," Executive Chef Christopher Lopez said.
When the restaurant started offering its weekly burger on the to-go menu, they noticed it was getting a lot of orders.
"It's quick. It's easy. You can take them home, which is what led us to transition into a full-time burger shop for the time being," Lopez said.
So Postmater has temporarily rebranded to Gov't Cheeseburger as a way to differentiate from each other.
"We don't want, when all of this is said and done, to go back to our normal model and people banging down the door being like, "where are the burgers?" Lopez said.
In addition to burgers, Gov't Cheeseburger also sells grilled cheese sandwiches and chicken wings.
"We didn't try to reinvent the wheel. We're just trying to do good, honest burgers that, you know, just taste great," he said.
The restaurant is also getting its supplies locally, including beef from Brasstown and bread from Raleigh's Union Special bakery.
Gov't Cheeseburger is open Tuesday through Saturday 4 to 8 p.m. Orders can be placed by phone.